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Create a Vacation Ranch

With the expanding population of urban America, many tourists are looking to ranch vacations as a way to fill the need for a taste of the great outdoors, a relaxed atmosphere and a different way of life. The possibilities for guest ranches are limitless, offering a variety of specialties including cattle drives, horseback riding, cook-outs, rafting, rodeo activities, and hunting and fishing.

Nestled in the foothills of the Wind River Mountains of western Wyoming, Black Mountain Guest Ranch offers tourists a chance to get away from all the hustle and bustle with a true American West ranching getaway.

When Black Mountain owners Rosie and Dan Ratigan decided 19 years ago to open up their ranch to domestic and international tourists, they were operating it as a full service bed and breakfast. But they soon found they had no time to themselves. With a small change to their business plan, they now offer a spacious, newly remodeled country guesthouse with a fully equipped kitchen situated on their property at the North Fork of the Popo Agie River.

“We no longer offer food services, as we were literally working from 6:00 a.m. to 10:00 p.m. each day,” says Rosie Ratigan. “But we found that if we offered them a lovely, clean guesthouse with a fully equipped kitchen, the guests were more than happy to cook on their own schedule. It’s so important to offer vacationers a separate facility so that they have their own privacy and freedom.”

With popular activities such as on-ranch trout fishing, local hiking and horseback riding, as well as numerous historical attractions nearby, Black Mountain Guest Ranch has proven to be a popular tourist destination with something for everyone in the family.

Remembering that location, as well as marketing, makes or breaks a business, it’s important to promote activities that are easily accessible in your area. Trying to provide an all-inclusive, resort-style vacation is best left to the big companies. Travelers usually expect a ranch vacation to have some activities, but it doesn’t hurt to advertise other close-by amenities as well.

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