Tag: make money from land

Market Seasonal Events for Tourism Dollars

Seasonal events such as harvest festivals, Easter- or Halloween-themed activities and Winterfests are a unique way of attracting tourists to your farm during specific months of the year. This option benefits farmers who don’t want to be open to the public year-round or who simply want to bring in income during a slower part of the season.

Dan Pawlowski and his wife, Diane, operate Pumpkinville, the oldest original pumpkin farm in New York, located outside of Great Valley. Catering to families with their motto, “Your family’s fun is our business,” Pumpkinville not only offers a limitless supply of pumpkins, but fall harvest attractions such as hayrides, pony rides, farm animals, a cornfield maze, picnic pavilion and a pick-your-own pumpkin patch as well.

With a passion for agriculture, Dan Pawlowski left a position in business 11 years ago to pursue a career in growing pumpkins. “We originally started out just selling pumpkins; since then we gradually evolved into an agricultural entertainment farm,” he says. “We discovered that there’s never much money in growing anything; the box stores have seen to that.”

Pawlowski has carved his niche by operating an entertainment center that offers families the opportunity to spend a day taking part in fall harvest activities on his farm during September and October.

“It’s a fun business, but it can also be quite competitive; you have to work hard to stay on top,” explains Pawlowski.

“If you don’t want to work 14-hour days for at least two months straight, then this isn’t for you. And the rest of the year, you’re growing your crop and getting the place ready for opening day. You might have to work long, hard hours, but you still get to be your own boss and you can get a lot of satisfaction out of the job.”

Of course, the lure of working for oneself is one of the strongest incentives for this kind of hobby-farm venture. But the more you want to offer, the more likely you are to need help. A typical fall-harvest farm might require 10 or more employees for such non-farming activities as traffic and parking management, ride operation and ticket sales.

Planning ahead for that two-month spike in expenses like payroll and employee taxes will help you get the most from your agritourism business.

Marketing Pick-Your-Own and Farmer’s Markets

Also known as “U-Pick” throughout America, “pick your own” farms provide customers with the opportunity to pick their own produce at a savings to both the customer and the farmer, who would normally have to pay for the labor involved. At the same time, this business can offer visitors an education in agriculture, including how crops are grown and which crops thrive best in a given climate. In addition to pick your own, many farmers sell their produce right on the farm, either through simple stands or through larger-scale country markets, to entice visitors with the concept of one-stop produce shopping in a simpler setting.

Baugher’s Orchard and Farm is a 100-year-old, family-operated farm located in Westminster, Md., that offers “pick your own” from June through October. With two market locations—one on and one off the farm—as well as a bakery and small restaurant, Baugher’s has a lot to offer.

“We’re basically a fifth-generation family business that started out with Mrs. Baugher baking pies out of her basement and selling them door-to-door on a little cart,” explains Cheryl Vural, Market Manager at Baugher’s.

“Those pies are still made in our bakery located right here on the farm, which is run by her granddaughter.”

Vural adds that when starting up an agricultural business, getting the entire family involved can certainly be beneficial. However, as any marketing textbook will tell you, it helps to find a special niche and expand on it.

“Find something unique that no one else is doing,” she says. “There are a lot of farms that do pick your own, but there aren’t any in this county, for example. So we have a large customer base. Likewise, there’s some produce we grow that others don’t. People come from three and four states away just for our sour cherries because no one else offers them.” Once you’ve identified your niche, make sure you promote it in all of your marketing materials, whether it’s newspaper ads, billboards or just a roadside sign.